Diego Benítez's profileDanny Mármol's profileAndres Vallejo's profileManuel Hoffmann's profileRednet Ecuador's profile+3

Velvet Sunscreen: Sí, pensamos en todo.

Multiple Owners
•
sunscreen velvet bassa ogilvy Ecuador quito ad campaign 3D





Brief_
BASSA a beauty company in Ecuador wanted to launch its new sunscreen: Velvet Sunscreen.
 
Problem_ 
Velvet Sunscreen is too good. It has so many really good benefits that just focusing on one or prioritizing some it wouldn't honor such a good skin-care product. But we needed to communicate all of them in a simple, modern and unique way.
 
Idea_
We came up with a wide yet unique concept: “Sí, pensamos en todo” (Yes, we thought of that) that embodies all of Velvet's Sunscreen attributes to perfection with simple, modern, creative executions and stunning art direction.






sunscreen velvet bassa ogilvy Ecuador quito ad campaign 3D
sunscreen velvet bassa ogilvy Ecuador quito ad campaign 3D
sunscreen velvet bassa ogilvy Ecuador quito ad campaign 3D
sunscreen velvet bassa ogilvy Ecuador quito ad campaign 3D
sunscreen velvet bassa ogilvy Ecuador quito ad campaign 3D
sunscreen velvet bassa ogilvy Ecuador quito ad campaign 3D
sunscreen velvet bassa ogilvy Ecuador quito ad campaign 3D
sunscreen velvet bassa ogilvy Ecuador quito ad campaign 3D
sunscreen velvet bassa ogilvy Ecuador quito ad campaign 3D
sunscreen velvet bassa ogilvy Ecuador quito ad campaign 3D
sunscreen velvet bassa ogilvy Ecuador quito ad campaign 3D
sunscreen velvet bassa ogilvy Ecuador quito ad campaign 3D
sunscreen velvet bassa ogilvy Ecuador quito ad campaign 3D





   Advertising Agency: Ogilvy Rednet Ecuador 
   Creative Director: Andrés Vallejo
   Art Direction: Andrés Vallejo / Diego Benítez / Danny Mármol
   Copywriting: Manuel Hoffmann / Andrés Vallejo / Diego Benítez
   Agency Producer: Abel Menéndez
   3D: Motion Arts




Velvet Sunscreen: Sí, pensamos en todo.
Published:
Diego Benítez's profileDanny Mármol's profileAndres Vallejo's profileManuel Hoffmann's profileRednet Ecuador's profile+3
Multiple Owners

Owners

Diego Benítez's profile
Chicago, IL, USA
Danny Mármol's profile
Ecuador
Andres Vallejo's profile
Chicago, IL, USA
Manuel Hoffmann's profile
Quito, Ecuador
Rednet Ecuador's profile
Quito, Ecuador

Project Made For

user's profile
Ogilvy Rednet Ecuador

Velvet Sunscreen: Sí, pensamos en todo.

We came up with a wide yet unique concept: “Sí, pensamos en todo” (Yes, we thought of that) that embodies all of Velvet's Sunscreen attributes to Read More

Published:

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives